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L'Oréal Partners on Ad to eCommerce Initiative

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L'Oréal USA, the largest subsidiary of the L’Oréal Group, announced a partnership with mobile platform PowaTag.

PowaTag's technology can transform any consumer touch point, from print and TV advertising to eCommerce, retail stores and social media into a platform for mobile transactions, promotions and more on a person's smartphone.

Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.

"L’Oréal has led the beauty industry for more than 100 years because of our unrelenting drive to innovate for our customers," said Marie Gulin-Merle, chief marketing officer, L’Oréal USA. "Through this exciting partnership with PowaTag, we see a new way to merge the online and offline worlds of our customers, adding value to their lives and bringing ease and convenience to their mobile shopping experiences."

"L’Oréal has recognized the great potential to engage with their customers anytime, anywhere with PowaTag," said Dan Wagner, CEO and founder, Powa Technologies. "PowaTag provides a way for consumers to deepen their engagement with their favorite brands and being one of the world's largest advertisers, the possibilities of what can be achieved for L’Oréal through a smartphone are endless. Mobile devices have become the go-to method for people to explore and connect with brands and PowaTag is rapidly becoming the standard for the world's leading companies."

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