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Olay Uses to Twitter to Promote Olay Pro-X Even Skin Tone to Latinas

Posted: June 19, 2013

Olay, a leading skin care brand from P&G, and Evette Rios, lifestyle expert, writer and TV host, are having a conversation via Twitter on Wednesday, June 19, 2013, addressing one of the leading skin care concerns among Latinas, “las manchas.”

Rios (@evrios) will share how she said #byebyemanchas with Olay Professional ProX Even Skin Tone, as well as her secrets to maintaining healthy radiant skin while managing a busy schedule, during the Twitter event on June 19 from 9 pm to 10 pm Eastern. She will be joined by beauty aficionados and bloggers LeAura Luciano (@LeAuraLuciano), Silvia Martinez (@mamalatina), and Astrid Rivera (@latinblah), who will be co-hosting the party and giving away prizes.

Until recently, it was commonly assumed uneven skin tone was mainly caused by pigment production, but UV exposure, lack of hydration, discoloration, weak moisture barriers and surface free radicals are also key factors. To effectively address and correct the look of uneven skin tone, it is essential for products that address skin tone appearance to contain multiple ingredients that target all five of these root causes.

Through the introduction of Olay Pro-X Even Skin Tone, the line that aims to correct four years of dark spots in just four weeks, Olay remains true to the brand's founding philosophy of maintaining a deep understanding of women’s changing needs by combining products that fit their needs with the latest advances in skin care technology.

To learn more about Olay, visit www.OlayParaTi.com.