GCI Magazine

Marketing Sponsored by

Email This Item!
Increase Text Size

Original Source UK Brings Scent Decisions to Consumers

Posted: January 31, 2014

U.K. beauty brand Original Source UK has launched a new social media campaign that invites the public to vote for the brand’s next Seasonal Edition shower gel.

The four-week campaign puts three intense fragrances to the public test—Purple and Ginger, Mandarin and Basil and Rasberry and Cocoa—with every comment, like, share and tweet representing one vote. For each variant there is a 3D soundscape, each designed to offer a unique virtual shower experience of the 3 fragrances to help people decide where to cast their vote.

Original Source UK is also giving an opportunity to fans to co-create the packaging design with the winning variant hitting UK shelves this summer. Find out more here.