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Maison Lancôme announced actress Lupita Nyong'o as its new brand ambassadress.
"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself," confided Nyong'o. Joining Julia Roberts, Kate Winslet, Penelope Cruz and the recently appointed young actress Lily Collins, Nyong'o will be seen summer 2014 in campaigns shot by star photographers Mert Alas and Marcus Piggott.
"Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman," stated Francoise Lehmann, general manager of Lancôlme International."A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep."
Xavier Vey, president of Lancôme, USA added, "Lupita's authentic inner and outer beauty, her exquisite grace, and true confidence represent today's modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance."