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Pretty Partners: CEW and Birchbox Team Up
Posted: July 24, 2013
Birchbox, the discovery commerce company, has partnered with Cosmetic Executive Women (CEW) to create two Limited Edition Boxes, featuring winners chosen from the 2013 Beauty Insiders’ Choice Awards. Launching on July 23, 2013, the Limited Edition: Mass Appeal box contains a selection of winners from the mass market, while the Limited Edition: Prestige Headliners features product winners from the prestige category. Chosen by more than 5,000 industry professionals, the winners represent the most innovative products of the year.
“For 20 years, the CEW Beauty Insiders’ Choice Awards have been the beauty industry’s highest honor. Birchbox is incredibly excited to introduce the awards to consumers for the first time, allowing them to experience the best new products, hand-picked by industry insiders,” said Katia Beauchamp, co-founder of Birchbox.
“Our CEW members are the thought leaders in the beauty industry, and they honor only the most innovative new products with Beauty Insiders’ Choice Awards,” said Carlotta Jacobsen, president of CEW. “Through our partnership with Birchbox, we’re thrilled to be able to share this curated collection of our award-winners with consumers.”
For the Limited Edition: Mass Appeal box, $12 at birchbox.com, the contents include Simple Revitalizing Eye Roll-On, Burt’s Bees Ultimate Care Hand Cream, Revlon Just Bitten Kissable Balm Stain, L'Oréal Paris Infallible Eyeshadow, Nivea A Kiss of Olive Oil & Lemon Moisture Rich Lip Care and Olay Pro-X Spot Fading Treatment.
For the Limited Edition: Prestige Headliners box, $18 at birchbox.com, the contents include Julep Essential Cuticle Oil, Julep Nail Color, IT Cosmetics Brow Power Universal Brow Pencil, Living Proof Prime Style Extender, La Fresh Eco-Beauty Oil-Free Face Cleanser and scented Elizabeth Arden Prevage Anti-Aging Triple Defense Shield Broad Spectrum Sunscreen SPF 50.
Both Limited Edition: Birchbox for CEW boxes will be available in the Birchbox Shop beginning July 23 at www.birchbox.com/shop. Customers can save $4 by purchasing both together for $26.