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Proactiv+ Teams with Voice Winner Cassadee Pope
Posted: June 13, 2014
Cassadee Pope, recording artist, season 3 winner of The Voice and CMT “Breakthrough Video of the Year” award winner, has learned there’s no need to waste tears out of frustration on acne products that don’t work. Proactiv+, a three-step system that combines acne-fighting ingredients with complexion-conscious skin care benefits, delivers results.
Her passion for the acne and skin care regimen has earned her a spot as the newest Proactiv+ celebrity ambassador where she will share her journey to clear skin in commercials and digital spots airing this summer.
“Being a contestant on The Voice was a 24/7 job. The stress of competition was obviously plaguing my skin, and I sometimes spent more than 20 hours a day with makeup on my face. Thankfully, one of the makeup artists on set suggested I try Proactiv+,” said Pope. “After just days of using the acne treatment system, my skin looked better and felt amazing. It has been a miracle for my skin.”
“Cassadee is a talented singer and songwriter who has gained trust with fans around the world by sharing her vulnerability and fun-loving personality through her lyrics. She is a great partner to share her personal acne story on how Proactiv+ made her feel, look and act like the powerhouse she is,” said Greg Renker, co-founder and co-chairman of Guthy-Renker, owner of the Proactiv+ brand. “The products help users like Cassadee clear their acne to help their lives and skin flourish.”
Pope joins a talented roster of celebrity customers-turned-spokespeople, including Adam Levine, Lily Aldridge, Olivia Munn, Julianne Hough, Naya Rivera and AJ Cook. Exclusive videos, photos and information from Cassadee’s Proactiv+ shoot will be available soon on Proactiv’s social channels.