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Schick Targets Hispanic Market with New Campaign

Posted: August 13, 2013

Schick Xtreme3 announced the launch of "Camino Al Exito", (Journey to Success), a national Hispanic campaign that offers one boxer and one dancer the chance to make their dreams a reality.

Six individuals—three boxers: Ramiro Angel Huerta, Jay Rodriguez and Wesley Ferrer; and three dancers: Isis Avalos, Gabriela Soto and Kathy Reyes—will have the chance to tell their stories and compete for a boost on their quests to achieve lifelong goals with help from Schick Xtreme3.

Each individual's "Camino al Exito" will be unveiled through a series of videos showcasing their personal stories and talents. Consumers can participate by viewing the videos and voting for their favorite boxer and dancer online at caminoalexito2013.com or on the Schick Xtreme3 Facebook page.

"At Schick Xtreme3, we know success is a combination of starting the day with confidence and being prepared for whatever life may bring," said Awilda Mendez, assistant brand manager for Schick Xtreme3 at Energizer Personal Care. "Our goal is to help these contestants tell their powerful stories and find the self-assurance they need to make their passions a reality."

Voting will be open through August 31, 2013. The winning boxer and dancer will be announced in early September and each will be awarded a grand prize to help them on the road to success. The winning boxer will receive a lump-sum cash prize and the winning dancer will have the opportunity to appear in a music video alongside some of her most talented peers and mentors.

Schick Xtreme3 will also run two, thirty second commercial spots on mun2, a national Hispanic cable TV network to help reach their wide young and hip Hispanic audience. The commercials will run in both English and Spanish speaking directly to bilingual Hispanic millennials across the nation while amplifying the program and raising awareness of each athlete's story.