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Sephora Revamps Its Loyalty Program

Posted: July 30, 2013

Sephora's Beauty Insider beauty loyalty rewards pro­gram has been reconstructed to be better than ever with more things consumers love: more beauty rewards, more first pass access and more exclusive experiences.

The revamped Beauty Insider program now features the following program benefits:

  • Premium New Membership Level—Sephora has added a new rewards level, VIB Rouge, for the most fervent product junkies. This level is reserved for those who spend $1,000+ in a calendar year and offers unparalleled insider access to one-of-a-kind experiences and rewards. The chic red VIB ROouge card opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, free shipping on Sephora.com and Sephora.ca, unlimited complimentary services at the Sephora Beauty Studio and a personalized beauty concierge hotline. For more information, visit Sephora.com/Rouge.
  • Ultimate Digital Beauty Headquarters—View the latest rewards and exclusive offers, check point balances and get access to members-only products and events at the new Beauty Insider digital hub, Sephora.com/BeautyInsider. Plus, keep track of past purchases and products with the digital makeup bag, My Beauty Bag. Access it all on-the-go via mobile web or by the new Sephora To Go App for iPhone and iPod Touch.
  • Revamped Rewards for All Tiers—Beauty Insider tiers and benefits have gotten a makeover. The program now features new ways to use points, members-only beauty classes, first access to the most coveted new products in beauty and more, plus all the benefits members currently love—like the free birthday gift.

"We are excited to announce the relaunch of Sephora's loyalty rewards program, Beauty Insider," said Sephora chief marketing and digital officer Julie Bornstein. "The program's revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers. And they can access these privileges quickly and easily on the new Sephora To Go App."

Becoming a Beauty Insider is free and open to everyone, and members start earning one point for every dollar they spend immediately. Benefits include yearround complimentary birthday gifts and deluxe-size samples. Those who satisfy their beauty cravings often, spending $350 or more in one calendar year, will achieve VIB status (Very Important Beauty Insider), Sephora's second Beauty Insider rewards tier. VIB perks include first access to new products, exclusive offers and invitations to private beauty events.

Also, the new Sephora To Go App for iPhone and iPod Touch is available for download at www.AppStore.com/SephoratoGo.