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Target Launches Eco-friendly "Made to Matter" Program
Posted: April 9, 2014
Known for bringing great design to the masses through signature partnerships and products, Target Corp. is now introducing “Made to Matter—Handpicked by Target.” The innovative new collection brings together 17 natural, organic and sustainable brands to introduce new products and make them more accessible to Target store guests.
“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” said Kathee Tesija, executive vice president, merchandising and supply chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”
Among the brands being shared as part of the Made to Matter initiative are beauty and personal care brands Burt’s Bees, Method, SheaMoisture and Yes To. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand.
There will be more than 120 new and limited-time exclusive Made to Matter products. They range from first-to-market product designs and innovations to new scent and flavor options. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays. Select products also will be available on Target.com and Target’s mobile app. First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014.