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The 10 Best Beauty Influencers, According to Zefr

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What really matters with influencers? Engagement.

Video tech firm Zefr has issued its top 10 influencer list for 2016 that "highlights the digital native influencers who saw the most cross-platform engagement in 2016." The data also revealed which influencers had the highest rate of engagement per reach.

Key takeaways:

  • Top influencers are geographically diverse.
  • Most specialize beyond just beauty.
  • Variance in engagement per reach is significant and not dependent upon total engagement.

So, let's meet them:

1. Zoella

  • Base: United Kingdom
  • Age: 26
  • Focus: makeup
  • Engagement: 252 million
  • Cross-platform reach: 30 million
  • Engagements per reach: 8.4
  • Notes: Zoella, who leads all others on this list in overall engagement, has her own line of beauty products.
 

This is my favourite shot from the @blogosphere_magazine shoot! Thanks @alex_cameron you babe ����

A photo posted by Zoella (@zoella) on Dec 8, 2016 at 7:02am PST

2. Niki and Gabi

  • Focus: beauty, fashion
  • Engagement: 211 million
  • Cross-platform reach: 7 million
  • Engagements per reach: 30
  • Notes: Niki and Gabi are by far the queens of engagement by reach.
 

#first #nikiandgabi sneak peak at our cover art ❤️ �� "be sassy that it's over, don't be sad " #jan2 #11DAYS

A photo posted by Gabi DeMartino (@gabriellademartino) on Dec 21, 2016 at 11:05am PST

3. Jaclyn Hill

  • Engagement: 114 million
  • Cross-platform reach: 8 million
  • Engagement per reach: 14

4. Shaaanxo

  • Age: 24
  • Location: New Zealand
  • Focus: Makeup
  • Engagement: 105 million
  • Cross-platform reach: 8 million
  • Engagements per reach: 13

5. Carli Bybel

  • Focus: makeup
  • Engagement: 103 million
  • Cross-platform reach: 12 million
  • Engagements per reach: 8.6 

6. Nicole Guerriero

  • Age: 30
  • Location: Florida
  • Engagement: 45 million
  • Cross-platform reach: 5 million
  • Engagements per reach: 9
 

You can check out any time you like, but you can never leave. ��

A photo posted by N I C O L E. �� (@nicoleguerriero) on Dec 19, 2016 at 8:01pm PST

7. Ingrid Nilsen

  • Age: 27
  • Focus: travel, food, decor, makeup, etc.
  • Engagement: 39 million
  • Cross-platform reach: 7 million
  • Engagements per reach: 5.6

8. Jenn Im On

  • Focus: fashion, makeup, lifestyle
  • Engagement: 37 million
  • Cross-platform reach: 3 million
  • Engagement per reach: 12

9. Amber Clark

  • Focus: hair, makeup, fashion, fitness, lifestyle, travel, etc.
  • Engagement: 36 million
  • Cross-platform reach: 1.6 million 
  • Engagement per reach: 22.5 (second only to Niki and Gabi)
 

Highlight of our time in Sydney so far was our boat ride in a pirate ship around the Harbour ��

A photo posted by AMBER FILLERUP CLARK (@amberfillerup) on Dec 18, 2016 at 4:02pm PST

10. Maddi Bragg

  • Focus: hair, makeup, fashion
  • Engagement: 31 million
  • Cross-platform reach: 2.9 million
  • Engagement per reach: 11
 

stargirl

A photo posted by maddi bragg (@maddibragg) on Dec 6, 2016 at 4:56pm PST

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