The 10 Best Beauty Influencers, According to Zefr

What really matters with influencers? Engagement.
What really matters with influencers? Engagement.

Video tech firm Zefr has issued its top 10 influencer list for 2016 that "highlights the digital native influencers who saw the most cross-platform engagement in 2016." The data also revealed which influencers had the highest rate of engagement per reach.

Key takeaways:

  • Top influencers are geographically diverse.
  • Most specialize beyond just beauty.
  • Variance in engagement per reach is significant and not dependent upon total engagement.

So, let's meet them:

1. Zoella

  • Base: United Kingdom
  • Age: 26
  • Focus: makeup
  • Engagement: 252 million
  • Cross-platform reach: 30 million
  • Engagements per reach: 8.4
  • Notes: Zoella, who leads all others on this list in overall engagement, has her own line of beauty products.

2. Niki and Gabi

  • Focus: beauty, fashion
  • Engagement: 211 million
  • Cross-platform reach: 7 million
  • Engagements per reach: 30
  • Notes: Niki and Gabi are by far the queens of engagement by reach.
 

#first #nikiandgabi sneak peak at our cover art ❤️ �� "be sassy that it's over, don't be sad " #jan2 #11DAYS

A photo posted by Gabi DeMartino (@gabriellademartino) on Dec 21, 2016 at 11:05am PST

3. Jaclyn Hill

  • Engagement: 114 million
  • Cross-platform reach: 8 million
  • Engagement per reach: 14

4. Shaaanxo

  • Age: 24
  • Location: New Zealand
  • Focus: Makeup
  • Engagement: 105 million
  • Cross-platform reach: 8 million
  • Engagements per reach: 13

5. Carli Bybel

  • Focus: makeup
  • Engagement: 103 million
  • Cross-platform reach: 12 million
  • Engagements per reach: 8.6 

6. Nicole Guerriero

  • Age: 30
  • Location: Florida
  • Engagement: 45 million
  • Cross-platform reach: 5 million
  • Engagements per reach: 9
 

You can check out any time you like, but you can never leave. ��

A photo posted by N I C O L E. �� (@nicoleguerriero) on Dec 19, 2016 at 8:01pm PST

7. Ingrid Nilsen

  • Age: 27
  • Focus: travel, food, decor, makeup, etc.
  • Engagement: 39 million
  • Cross-platform reach: 7 million
  • Engagements per reach: 5.6

8. Jenn Im On

  • Focus: fashion, makeup, lifestyle
  • Engagement: 37 million
  • Cross-platform reach: 3 million
  • Engagement per reach: 12

9. Amber Clark

  • Focus: hair, makeup, fashion, fitness, lifestyle, travel, etc.
  • Engagement: 36 million
  • Cross-platform reach: 1.6 million 
  • Engagement per reach: 22.5 (second only to Niki and Gabi)
 

Highlight of our time in Sydney so far was our boat ride in a pirate ship around the Harbour ��

A photo posted by AMBER FILLERUP CLARK (@amberfillerup) on Dec 18, 2016 at 4:02pm PST

10. Maddi Bragg

  • Focus: hair, makeup, fashion
  • Engagement: 31 million
  • Cross-platform reach: 2.9 million
  • Engagement per reach: 11
 

stargirl

A photo posted by maddi bragg (@maddibragg) on Dec 6, 2016 at 4:56pm PST

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