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The Power of Retail Displays

By: Patti Pellegrin
Posted: March 24, 2014, from the April 2014 issue of GCI Magazine.

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Although the average shopper doesn’t realize it, retail displays are a quiet but persistent force guiding their in-store consumer choices, which is precisely why effective display design is key to beauty brand success.

Patty Pellegrin is the marketing and sales support manager for Henschel-Steinau, a provider of retail marketing solutions in the point-of-sale and in-store marketing industry, offering retail shelf merchandising systems, custom point-of-purchase displays, warehousing and fulfillment services to consumer goods marketers and retailers. Pellegrin can be reached at ppellegrin@hspop.com.