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Unilever and soccer club Manchester United announced the signing of a three-year regional partnership in Southeast Asia. The new agreement will see Unilever become the club’s official personal care and laundry partner in nine countries including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.
A number of Unilever’s most popular personal care and laundry products—such as Clear, Omo and Rexona, among many others—will now carry the Manchester United crest.
Peter ter Kulve, president of Unilever in Southeast Asia and Australasia, said the Manchester United partnership was an historic one for the company. “Manchester United is one of the world’s most iconic football clubs, with a passionate following in Southeast Asia. This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets," he noted. “Both Unilever and Manchester United share a common belief in the importance of promoting physical activity. Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, well-being and future development.”
Manchester United Group managing director Richard Arnold commented, “This is a very exciting partnership for Manchester United, and we are delighted to be teaming up with such a powerful and well-known brand. With its great portfolio of personal care and laundry products, we are confident that our partnership will bring more than 130 million followers we have across these countries closer to the club.”