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[podcast] EMV: Measuring Beauty Brand Momentum

Contact Author Jeb Gleason-Allured, Editor in Chief
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EMV can be a strong indicator of which brands are on the upswing, offering key insights for competitors and investors.

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"It's hard to force people to talk about you" in the social media space, which makes EMV a reliable marker of brand performance, says Conor Begley, co-founder of Tribe Dynamics. Begley is a member of the selection committee for the Beauty & Money Summit taking place in New York on September 28. He explains that brands that have high EMV performance include Tatcha, Anastasia Beverly Hills, Nyx, Pulp Riot, Brazilian Bond Builder and Becca Cosmetics.

In this wide-ranging episode of The Busines of Beautiful, Begley touches on:

  • Brands that "punch above their weight"
  • Digital savvy
  • Influencer engagement
  • The power of exciting products
  • EMV as a research tool for investors
  • And much more

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Read more of Begley's thoughts on the impacts of social media here: Social Media is Reshaping Beauty Product Development.

To hear more of our series, listen to Experience Matters in Beauty Investment, featuring Tengram Capital's Rich Gersten.

 

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