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New in Claims (page 1 of 11)
Feb 01, 2012 | 11:14 AM CST
The Next Generation of Anti-aging
By: Abby Penning
As the anti-aging market—and its consumers—evolve, brands should take a new look at the ingredients they are marketing as anti-aging.
Feb 01, 2012 | 10:24 AM CST
The Power of Words and Perception
By: Jeff Falk
The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.
Sponsored Content
Jan 31, 2012 | 09:32 AM CST
Mild, Gentle Hair Straightening
In response to consumer concerns about the safety of hair-straightening treatments and the subsequent Cosmetic Ingredient Review Expert Panel conclusion that formaldehyde and methylene glycol, as present in hair- straightening products, are unsafe under present conditions of use, Croda has developed a hair-smoothing system that contains no added formaldehyde or methylene glycol, no animal-derived ingredients and is proven to be less damaging than other chemical services.
Jan 18, 2012 | 01:09 PM CST
Finalists Announced for 2012 Cosmetics & Toiletries R&D Awards
The finalists for the 2012 Cosmetics & Toiletries® R&D Awards have been announced, which honor one new ingredient for its innovative design and/or method of development, and one finished product for the novelty and craft of its formulation and/or application of a technology.
Nov 30, 2011 | 11:20 AM CST
Frizz Control Hair Care
By: Eric Abrutyn
A brief look at the causes of frizz and ingredients appropriate for addressing the concern.
Nov 30, 2011 | 11:05 AM CST
Ageless Tresses—Building the Complete Anti-aging Hair Care Line
By: Kathleen Maurer
As their hair care needs evolve with age, baby boomers remain a key demographic for hair care brands. They are also a consumer group quick to cut products that overpromise and underdeliver, so understanding their needs and ingredients that address those needs is crucial in retaining their loyalty and spend.
Nov 30, 2011 | 10:58 AM CST
New Research in Natural Ingredients
By: Sherrie Berry
Discussion of results-oriented natural ingredients that are coming down the pipeline.
Nov 30, 2011 | 09:51 AM CST
Consumers Demand Eco, Individualized and Efficacious
By: Jeff Falk
Ingredient suppliers share insights into consumer wants, the ingredients created in response and how brand owners can leverage ingredient stories in product and branding efforts.
Nov 29, 2011 | 11:28 AM CST
Controversial Ingredients: One Brand’s Perspective
By: Ada Polla and Anne Pouillot
A number of ingredients have been vilified, and ingredient myths have perpetuated. Scientific evidence suggests that some should be eliminated from formulations; the use of others, while safe according to the available scientific data, should be considered for commercial reasons related to consumer perception.
Nov 29, 2011 | 10:57 AM CST
Claims and Promises
By: Imogen Matthews
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.