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Consumers Demand Eco, Individualized and Efficacious

By: Jeff Falk
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.

Ingredient suppliers share insights into consumer wants, the ingredients created in response and how brand owners can leverage ingredient stories in product and branding efforts.

GCI: What consumer and ingredient trends are currently being seen in Europe and Asia?

Sharon Laboratories Ltd (SL): Consumers in Western Europe are looking for natural solutions in preservatives. Until recently, the so-called natural solutions did not have the same performance as [traditionally used] preservatives. In Asia, we do not see significant differences in the demand [for natural versus. traditionally used preservatives].

[Editor’s note: The company notes that although market trends would indicate the use of parabens would have diminished greatly, actual inclusion of parabens in products has not declined significantly].

Alban Muller International (AM): There is obviously an underlying and fundamental trend toward natural products. Consumers are interested by “greener” products, as they perceive that biodiversity is threatened and that we have to change our consuming habits. Thus, for now and the coming months, “green” ingredients would certainly appear to be as strong as ever.