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New in Claims (page 13 of 20)
May 27, 2010 | 10:12 AM CDT
A rush of new makeup products to the market claiming natural and organic benefits has some consumers questioning the quality of mineral makeup.
Apr 27, 2010 | 08:51 AM CDT
An ingredient supplier's focus on sustainability has positive ramifications for its preservative ingredients, and allows flexibility and alternatives in a brand owner's product formulas to impact claims.
Apr 20, 2010 | 08:50 AM CDT
Ingredient for thickening and strengthening hair from Corn Products International allows brand owners to meet needs of specific hair types and make natural claims.
Apr 06, 2010 | 04:58 PM CDT
By: Sara Mason
In a market where consumers desire a more natural yet flawless appearance, must-have innovations can hide imperfections and minimize fine lines by both filling them and scattering light, no matter skin color or type.
Mar 09, 2010 | 08:08 AM CST
Corn-derived ingredient fosters natural claims and enhances feel.
Mar 03, 2010 | 02:00 PM CST
By: Alexandra Voigt
The growth of naturals has impacted business opportunities and potential. Ingredient suppliers share their stories.
Mar 03, 2010 | 12:06 PM CST
By: Sara Mason
The industry is responding to consumers’ desires for safe, innovative, antiaging science and results-driven products.
Feb 12, 2010 | 03:07 PM CST
AkzoNobel addresses ethnic hair care trends with new ingredient kits.
Feb 02, 2010 | 02:00 PM CST
By: Marie Alice Dibon, PharmD
Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?
Feb 02, 2010 | 01:44 PM CST
By: Steve Herman
Liquid crystal technology has not had the dramatic marketing impact of other ingredient and technology breakthroughs, but the performance benefits warrant continued consideration.