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Claims
New in Claims (page 14 of 21)
May 27, 2010 | 10:12 AM CDT
Datamonitor Research Shows Consumer Concern With Natural Makeup Claims
A rush of new makeup products to the market claiming natural and organic benefits has some consumers questioning the quality of mineral makeup.
Sponsored Content
Apr 27, 2010 | 08:51 AM CDT
A Focus on Sustainability: Impact on Preservatives
An ingredient supplier's focus on sustainability has positive ramifications for its preservative ingredients, and allows flexibility and alternatives in a brand owner's product formulas to impact claims.
Sponsored Content
Apr 20, 2010 | 08:50 AM CDT
Meeting Demands for Natural; Specific Consumer Needs in Hair Care
Ingredient for thickening and strengthening hair from Corn Products International allows brand owners to meet needs of specific hair types and make natural claims.
Apr 06, 2010 | 04:58 PM CDT
High Def, High Tech
By: Sara Mason
In a market where consumers desire a more natural yet flawless appearance, must-have innovations can hide imperfections and minimize fine lines by both filling them and scattering light, no matter skin color or type.
Sponsored Content
Mar 09, 2010 | 08:08 AM CST
Improving Feel, Naturally, with Corn
Corn-derived ingredient fosters natural claims and enhances feel.
Mar 03, 2010 | 02:00 PM CST
Adjusting to the Natural Impact
By: Alexandra Voigt
The growth of naturals has impacted business opportunities and potential. Ingredient suppliers share their stories.
Mar 03, 2010 | 12:06 PM CST
The Future is Here
By: Sara Mason
The industry is responding to consumers’ desires for safe, innovative, antiaging science and results-driven products.
Feb 12, 2010 | 03:07 PM CST
Trends; Ingredients for Ethnic Hair Care
AkzoNobel addresses ethnic hair care trends with new ingredient kits.
Feb 02, 2010 | 02:00 PM CST
The Pitfalls and Burdens of Claims
By: Marie Alice Dibon, PharmD
Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?
Feb 02, 2010 | 01:44 PM CST
Liquid Crystals and the Skin
By: Steve Herman
Liquid crystal technology has not had the dramatic marketing impact of other ingredient and technology breakthroughs, but the performance benefits warrant continued consideration.