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Claims
New in Claims (page 16 of 20)
Mar 20, 2009 | 12:33 PM CDT
Turkish Hair Care Brand Launches Garlic Shampoo
Company claims garlic acts as a viable hair growth stimulant; positions product to men with thinning hair.
Mar 20, 2009 | 12:20 PM CDT
Report Praises the Skin and Health Benefits of Garlic
Study finds garlic increases antioxidant levels; its sulfur content has positive impact on skin and hair.
Feb 04, 2009 | 02:48 PM CST
Chemical Reaction: The Basics
By: Steve Herman
Questions from a high school student aptly reflect issues raised by both consumers and new entries to the industry. Answering these questions yields a better understanding of the industry and forecasts its future.
Feb 03, 2009 | 12:49 PM CST
Justifying Skin Care Claims
By: Imogen Matthews
Product claims sell skin care, yet increasingly savvy consumers are questioning whether these claims really stand up to scrutiny. What are the challenges facing beauty brands in making claims in various markets?
Oct 14, 2008 | 12:16 PM CDT
Integrating Science and Nature
By: Nancy Jeffries
Skin care products for spa and home spa use are reaching new levels of sophistication thanks to some very interesting ingredients providing functionality and marketing impact.
Oct 13, 2008 | 10:01 AM CDT
Cosmetic Hybrids Create Confusion Among Consumers
By: Katie Schaefer
New cosmetics innovations are creating subcategories that cross over into industries outside of beauty, leading to hybrids of cosmetics that can confuse consumers.
Oct 10, 2008 | 03:44 PM CDT
Delivering on Antiaging Potential
By: Nancy Jeffries
Technical advances in delivery systems have profound implications for the personal care industry.
Oct 07, 2008 | 12:30 PM CDT
Chemical Reaction: The Power of Soap
By: Steve Herman
We sometimes forget that the benefits of our industry go beyond simple beauty, and some of the most elemental and taken-for-granted products, combined with the marketing knowledge pioneered by the companies in our industry, can save millions of lives.
Sep 29, 2008 | 02:36 PM CDT
Growing Cosmeceutical Applications
By: Lakshmi Prakash, PhD
Complementary to the September 2008 feature "Cosmeceuticals: Still Topical," the author explores formulation challenges, preservatives, skin lightening and other topics.
Sep 08, 2008 | 08:27 PM CDT
Beiersdorf Launches New Men's Hair Care Line
Product formulated to stimulate the metabolism of hair follicles and hair roots; initial launch across 11 European countries.