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New in Claims (page 21 of 33)
Jul 09, 2012 | 11:13 AM CDT
The cosmetic organization will participate in three different sessions at the North America event in Las Vegas.
Jun 14, 2012 | 11:55 AM CDT
By: Pamela Springer
Meet consumers' needs by understanding the skin's mechanism as it relates to ethnic differences.
Jun 11, 2012 | 09:51 AM CDT
By: Ilana Allegro, Maira Arnaudo, Natalie Ivezaj, …
This white paper from 2012 FIT cosmetics and fragrance marketing and management master's program graduates delves into how we might harness a true understanding of diverse cultures and shifting demographics to create more inspiring product concepts, and how these might better align with the values of an increasingly global and diverse consumer population.
Jun 01, 2012 | 11:23 AM CDT
By: Abby Penning
A variety of ingredients offer more than one claim or benefit; the trick is knowing how to best use that to your brand’s advantage.
May 09, 2012 | 03:46 PM CDT
Katerina Steventon will share her hands-on perspective of consumers' primary skin care needs and concerns, and explore what consumers really want from their anti-aging products at the 2012 Anti-Ageing Skin Care Conference. The presentation will also discuss marketing skin care products that are both clinically and commercially successful.
Apr 27, 2012 | 01:19 PM CDT
By: Steve Herman
Examining the sensory elements in beauty ingredients shows how to impact consumers' feelings that products are "really doing something."
Apr 27, 2012 | 12:57 PM CDT
By: Cara Eaton, Christophen Toumit and Regan Tillo…
The global hair care market is growing, and its dynamism is due, in part, to regional trends growing into global trends.
Apr 27, 2012 | 12:46 PM CDT
By: Sara Mason
As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.
Apr 27, 2012 | 12:34 PM CDT
By: Katerina Steventon, PhD
With skin texture and color as a key conveyance of age and health, even skin tone has become of primary concern in anti-aging skin care.
Apr 27, 2012 | 11:41 AM CDT
By: Liz Grubow and Elle Morris
As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.