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New in Claims (page 21 of 32)
Apr 27, 2012 | 12:34 PM CDT
By: Katerina Steventon, PhD
With skin texture and color as a key conveyance of age and health, even skin tone has become of primary concern in anti-aging skin care.
Apr 27, 2012 | 11:41 AM CDT
By: Liz Grubow and Elle Morris
As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.
Apr 19, 2012 | 04:03 PM CDT
The Personal Care Product's Council and the Safe Cosmetics Alliance have both announced their support for H.R. 4395, a bill introduced by Representative Leonard Lance known as the "Cosmetic Safety Amendments Act of 2012.
Apr 04, 2012 | 04:43 PM CDT
By: Shyam Gupta, PhD, and Linda Walker
Preventing skin aging by targeting multiple causes with a single bullet is of primal scientific and consumer interest. Treatments based on cellular anti-senescence can offer this single solution to multiple skin ailments, including skin aging.
Apr 04, 2012 | 04:24 PM CDT
By: Abby Penning
Beyond their obvious functional value, ingredients can be integral to the story beauty brands share with consumers.
Apr 04, 2012 | 04:06 PM CDT
By: Rob Walker, Euromonitor International
With sustainability, social responsibility and environmental integrity as key components of the long-term operational landscape in beauty, new choices in ecologically friendly packaging could be a catalyst to a radical shake up of the packaging mix.
Apr 04, 2012 | 03:45 PM CDT
By: Darrin C. Duber-Smith and Gregory Black
The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.
Apr 04, 2012 | 02:48 PM CDT
By: Alisa Marie Beyer
Launching a successful beauty brand takes more than just a good idea. It takes a well thought-out plans and strategy for your brand to be a genius—and not a disaster.
Mar 28, 2012 | 10:49 AM CDT
Exclusively dedicated to hair, L’Oréal’s new research center is the head of a network of six regional centers around the world that research hair care formulations and consumer needs and product interactions, aiming to help L'Oréal achieve its goal of reaching one billion new consumers globally.
Mar 20, 2012 | 10:46 AM CDT
According to Kline, as a consequence of consumers having greater awareness of the efficacy of certain actives, the beauty market has responded by using actives and their proven market cachet in products as diverse as skin care, makeup, hair care, male grooming products, slimming formulations, sun protection and more.