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New in Claims (page 24 of 33)
Aug 23, 2011 | 12:44 PM CDT
Grant Industries' Gransil EP-9 created to provide immediate soft focus, wrinkle correction and sensory feel that will allow brand owners to set their products apart.
Jun 07, 2011 | 08:41 AM CDT
By: Jeff Falk
Making the right claim requires significant strategy, but it’s worth it to make lasting connections.
Jun 02, 2011 | 01:51 PM CDT
The Estée Lauder Companies opens Asia Innovation Center – Shanghai; company to gain "critical consumer insights in China" toward creating innovative skin care regimens.
May 04, 2011 | 03:00 PM CDT
By: Lisa Doyle
As consumers grow to expect green elements and sustainable efforts in beauty products and brands, brand owners step up efforts to share the stories behind their sustainable ingredients.
Apr 05, 2011 | 01:34 PM CDT
Partnership involves encapsulation of flavors and sensory ingredients intended to elevate consumers' experience in oral care products; product outcome expected to create opportunities in mature markets and provide incentives for consumers to trade up in developing markets.
Mar 08, 2011 | 09:59 AM CST
By: Shyam Gupta, PhD, and Linda Walker
New science for an age-old problem? The application of osmoprotection for multifunctional skin care is relatively new, but early indications suggest the potential for products that will capture consumers’ imaginations.
Feb 22, 2011 | 01:07 PM CST
Croda's Arlasolve™ DMI allows the creation of anti-acne products that effectively harness and enhance the power of benzoyl peroxide while eliminating its negative side results.
Jan 19, 2011 | 03:47 PM CST
By: Sara Mason
Finding innovative approaches to make the same products with fewer resources is best for consumers, companies and the environment.
Dec 14, 2010 | 12:06 PM CST
Botanical skin care ingredient said to offer multiple benefits appropriate for acne products.
Dec 14, 2010 | 11:52 AM CST
New offerings designed to offer sensory and antiaging benefits.