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New in Claims (page 24 of 33)
Nov 29, 2011 | 10:57 AM CST
By: Imogen Matthews
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.
Nov 01, 2011 | 08:35 AM CDT
By: Abby Penning
Ongoing ingredient innovations and consumers’ constant desire to maintain youthful skin has this beauty segment continuing to develop.
Sep 15, 2011 | 09:34 AM CDT
With an expected annual growth rate of 3.8% through 2015, beauty ingredients combining efficacy with the natural trend and those that have a unique characteristic will emerge as front-runners in this market.
Aug 23, 2011 | 12:55 PM CDT
By: Eric S. Abrutyn
Skin aging can be attributed to both physiological skin changes and photodegradation; anti-wrinkle products inspire physiological changes and tout certain benefits raise questions as to whether they are truly cosmetics or are more pharmaceutical in nature.
Aug 23, 2011 | 12:44 PM CDT
Grant Industries' Gransil EP-9 created to provide immediate soft focus, wrinkle correction and sensory feel that will allow brand owners to set their products apart.
Jun 07, 2011 | 08:41 AM CDT
By: Jeff Falk
Making the right claim requires significant strategy, but it’s worth it to make lasting connections.
Jun 02, 2011 | 01:51 PM CDT
The Estée Lauder Companies opens Asia Innovation Center – Shanghai; company to gain "critical consumer insights in China" toward creating innovative skin care regimens.
May 04, 2011 | 03:00 PM CDT
By: Lisa Doyle
As consumers grow to expect green elements and sustainable efforts in beauty products and brands, brand owners step up efforts to share the stories behind their sustainable ingredients.
Apr 05, 2011 | 01:34 PM CDT
Partnership involves encapsulation of flavors and sensory ingredients intended to elevate consumers' experience in oral care products; product outcome expected to create opportunities in mature markets and provide incentives for consumers to trade up in developing markets.
Mar 08, 2011 | 09:59 AM CST
By: Shyam Gupta, PhD, and Linda Walker
New science for an age-old problem? The application of osmoprotection for multifunctional skin care is relatively new, but early indications suggest the potential for products that will capture consumers’ imaginations.