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Claims

New in Claims (page 24 of 33)

Nov 30, 2011 | 09:51 AM CST

Consumers Demand Eco, Individualized and Efficacious

By: Jeff Falk

Ingredient suppliers share insights into consumer wants, the ingredients created in response and how brand owners can leverage ingredient stories in product and branding efforts.

Nov 29, 2011 | 11:28 AM CST

Controversial Ingredients: One Brand’s Perspective

By: Ada Polla and Anne Pouillot

A number of ingredients have been vilified, and ingredient myths have perpetuated. Scientific evidence suggests that some should be eliminated from formulations; the use of others, while safe according to the available scientific data, should be considered for commercial reasons related to consumer perception.

Nov 29, 2011 | 10:57 AM CST

Claims and Promises

By: Imogen Matthews

With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.

Nov 01, 2011 | 08:35 AM CDT

The Importance of Efficacy in Cosmeceutical Beauty

By: Abby Penning

Ongoing ingredient innovations and consumers’ constant desire to maintain youthful skin has this beauty segment continuing to develop.

Sep 15, 2011 | 09:34 AM CDT

Kline Reports Growing Consumer Attention to Active Beauty Products

With an expected annual growth rate of 3.8% through 2015, beauty ingredients combining efficacy with the natural trend and those that have a unique characteristic will emerge as front-runners in this market.

Aug 23, 2011 | 12:55 PM CDT

Anti-wrinkle Skin Care

By: Eric S. Abrutyn

Skin aging can be attributed to both physiological skin changes and photodegradation; anti-wrinkle products inspire physiological changes and tout certain benefits raise questions as to whether they are truly cosmetics or are more pharmaceutical in nature.

Jun 07, 2011 | 08:41 AM CDT

Relevant and Compelling

By: Jeff Falk

Making the right claim requires significant strategy, but it’s worth it to make lasting connections.

Jun 02, 2011 | 01:51 PM CDT

Lauder Strengthens Commitment to Chinese Consumers

The Estée Lauder Companies opens Asia Innovation Center – Shanghai; company to gain "critical consumer insights in China" toward creating innovative skin care regimens.

May 04, 2011 | 03:00 PM CDT

Second Nature

By: Lisa Doyle

As consumers grow to expect green elements and sustainable efforts in beauty products and brands, brand owners step up efforts to share the stories behind their sustainable ingredients.