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New in Claims (page 24 of 28)
Jun 05, 2009 | 04:27 PM CDT
By: Nancy McDonald and Salvador Pliego
Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.
May 29, 2009 | 01:52 PM CDT
Suppliers’ Day 2009 was not just about ingredient efficacy, it was also about efficiency, and suppliers focused heavily on developing tools to assist formulators with finding efficiencies.
Apr 07, 2009 | 02:40 PM CDT
By: Leslie Benson
Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.
Mar 20, 2009 | 12:33 PM CDT
Company claims garlic acts as a viable hair growth stimulant; positions product to men with thinning hair.
Mar 20, 2009 | 12:20 PM CDT
Study finds garlic increases antioxidant levels; its sulfur content has positive impact on skin and hair.
Feb 04, 2009 | 02:48 PM CST
By: Steve Herman
Questions from a high school student aptly reflect issues raised by both consumers and new entries to the industry. Answering these questions yields a better understanding of the industry and forecasts its future.
Feb 03, 2009 | 12:49 PM CST
By: Imogen Matthews
Product claims sell skin care, yet increasingly savvy consumers are questioning whether these claims really stand up to scrutiny. What are the challenges facing beauty brands in making claims in various markets?
Oct 14, 2008 | 12:16 PM CDT
By: Nancy Jeffries
Skin care products for spa and home spa use are reaching new levels of sophistication thanks to some very interesting ingredients providing functionality and marketing impact.
Oct 13, 2008 | 10:01 AM CDT
By: Katie Schaefer
New cosmetics innovations are creating subcategories that cross over into industries outside of beauty, leading to hybrids of cosmetics that can confuse consumers.
Oct 10, 2008 | 03:44 PM CDT
By: Nancy Jeffries
Technical advances in delivery systems have profound implications for the personal care industry.