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Claims

New in Claims (page 24 of 33)

Jun 07, 2011 | 08:41 AM CDT

Relevant and Compelling

By: Jeff Falk

Making the right claim requires significant strategy, but it’s worth it to make lasting connections.

Jun 02, 2011 | 01:51 PM CDT

Lauder Strengthens Commitment to Chinese Consumers

The Estée Lauder Companies opens Asia Innovation Center – Shanghai; company to gain "critical consumer insights in China" toward creating innovative skin care regimens.

May 04, 2011 | 03:00 PM CDT

Second Nature

By: Lisa Doyle

As consumers grow to expect green elements and sustainable efforts in beauty products and brands, brand owners step up efforts to share the stories behind their sustainable ingredients.

Apr 05, 2011 | 01:34 PM CDT

Takasago, ISP Collaborate on Oral Care Product Development

Partnership involves encapsulation of flavors and sensory ingredients intended to elevate consumers' experience in oral care products; product outcome expected to create opportunities in mature markets and provide incentives for consumers to trade up in developing markets.

Mar 08, 2011 | 09:59 AM CST

New Solution for Anti-aging

By: Shyam Gupta, PhD, and Linda Walker

New science for an age-old problem? The application of osmoprotection for multifunctional skin care is relatively new, but early indications suggest the potential for products that will capture consumers’ imaginations.

Jan 19, 2011 | 03:47 PM CST

Opportunities and Advantages in Green

By: Sara Mason

Finding innovative approaches to make the same products with fewer resources is best for consumers, companies and the environment.

Dec 14, 2010 | 12:06 PM CST

Active Against Acne

Botanical skin care ingredient said to offer multiple benefits appropriate for acne products.

Dec 14, 2010 | 11:52 AM CST

Ingredients Address Several Skin Care Claims

New offerings designed to offer sensory and antiaging benefits.