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New in Claims (page 24 of 33)
Nov 30, 2011 | 11:05 AM CST
By: Kathleen Maurer
As their hair care needs evolve with age, baby boomers remain a key demographic for hair care brands. They are also a consumer group quick to cut products that overpromise and underdeliver, so understanding their needs and ingredients that address those needs is crucial in retaining their loyalty and spend.
Nov 30, 2011 | 10:58 AM CST
By: Sherrie Berry
Discussion of results-oriented natural ingredients that are coming down the pipeline.
Nov 30, 2011 | 09:51 AM CST
By: Jeff Falk
Ingredient suppliers share insights into consumer wants, the ingredients created in response and how brand owners can leverage ingredient stories in product and branding efforts.
Nov 29, 2011 | 11:28 AM CST
By: Ada Polla and Anne Pouillot
A number of ingredients have been vilified, and ingredient myths have perpetuated. Scientific evidence suggests that some should be eliminated from formulations; the use of others, while safe according to the available scientific data, should be considered for commercial reasons related to consumer perception.
Nov 29, 2011 | 10:57 AM CST
By: Imogen Matthews
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.
Nov 01, 2011 | 08:35 AM CDT
By: Abby Penning
Ongoing ingredient innovations and consumers’ constant desire to maintain youthful skin has this beauty segment continuing to develop.
Sep 15, 2011 | 09:34 AM CDT
With an expected annual growth rate of 3.8% through 2015, beauty ingredients combining efficacy with the natural trend and those that have a unique characteristic will emerge as front-runners in this market.
Aug 23, 2011 | 12:55 PM CDT
By: Eric S. Abrutyn
Skin aging can be attributed to both physiological skin changes and photodegradation; anti-wrinkle products inspire physiological changes and tout certain benefits raise questions as to whether they are truly cosmetics or are more pharmaceutical in nature.
Aug 23, 2011 | 12:44 PM CDT
Grant Industries' Gransil EP-9 created to provide immediate soft focus, wrinkle correction and sensory feel that will allow brand owners to set their products apart.
Jun 07, 2011 | 08:41 AM CDT
By: Jeff Falk
Making the right claim requires significant strategy, but it’s worth it to make lasting connections.