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Claims

New in Claims (page 29 of 33)

Jun 05, 2009 | 04:45 PM CDT

The Hypothetical Nature of Natural

By: Steve Herman

There is no shortage of debate on what is natural and what is not, and—considering the obstacles to consensus—debate is likely to remain a feature of the segment.

Jun 05, 2009 | 04:27 PM CDT

Everything Old is News Again

By: Nancy McDonald and Salvador Pliego

Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.

May 29, 2009 | 01:52 PM CDT

Suppliers’ Day 2009: Formulating Efficacy and Efficiency

Suppliers’ Day 2009 was not just about ingredient efficacy, it was also about efficiency, and suppliers focused heavily on developing tools to assist formulators with finding efficiencies.

Apr 07, 2009 | 02:40 PM CDT

Pushing Boundaries: Claims & Substantiation in Skin Care

By: Leslie Benson

Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.

Mar 20, 2009 | 12:33 PM CDT

Turkish Hair Care Brand Launches Garlic Shampoo

Company claims garlic acts as a viable hair growth stimulant; positions product to men with thinning hair.

Mar 20, 2009 | 12:20 PM CDT

Report Praises the Skin and Health Benefits of Garlic

Study finds garlic increases antioxidant levels; its sulfur content has positive impact on skin and hair.

Feb 04, 2009 | 02:48 PM CST

Chemical Reaction: The Basics

By: Steve Herman

Questions from a high school student aptly reflect issues raised by both consumers and new entries to the industry. Answering these questions yields a better understanding of the industry and forecasts its future.

Feb 03, 2009 | 12:49 PM CST

Justifying Skin Care Claims

By: Imogen Matthews

Product claims sell skin care, yet increasingly savvy consumers are questioning whether these claims really stand up to scrutiny. What are the challenges facing beauty brands in making claims in various markets?

Oct 14, 2008 | 12:16 PM CDT

Integrating Science and Nature

By: Nancy Jeffries

Skin care products for spa and home spa use are reaching new levels of sophistication thanks to some very interesting ingredients providing functionality and marketing impact.

Oct 13, 2008 | 10:01 AM CDT

Cosmetic Hybrids Create Confusion Among Consumers

By: Katie Schaefer

New cosmetics innovations are creating subcategories that cross over into industries outside of beauty, leading to hybrids of cosmetics that can confuse consumers.