Introducing BASF’s New Experiential Skin Care

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The landscape of personal care products is rapidly evolving. Shifting population dynamics, along with ease of accessibility, have overturned geographical limitations. Consumers show less brand loyalty and are willing to experiment with various products on the market.

In this fast-paced world of global beauty, consumers seek novelty, newness and memorable experiences that engage the senses. BASF has assessed the up-and-coming skin care consumer needs and product trends from around the world and created a novel concept that enables you to “feel the difference.”

Introducing BASF’s new Experiential Skin Care—featuring five unique product solutions that create the intimacy and engagement that consumers seek from their skin care regimen.

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