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Imerys Goes Matte with Kaolin Ingredient

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Imerys Performance Additives is going matte—the company announced the launch of ImerCare Matte (INCI: Kaolin), the newest addition to its ImerCare range of natural mineral ingredients.

ImerCare Matte is based off of kaolin, and can lend mattifying effects to a variety of applications, including gels, creams, liquid foundations and pressed powders. The microporous ingredient has a high surface area, which provides sebum absorption capabilities to leave a matte finish.

The Cosmos-approved ingredient also offers good skin tolerance with an inert and chemically resistant mineral grade.

ImerCare Matte will launch at in-cosmetics Global, to be held April 17–19, 2018, in Amsterdam at stand Q110.