Most Popular in:
Sourced in the USA
By: Sara Mason
Posted: November 26, 2012, from the December 2012 issue of GCI Magazine.
- As the locally sourced ingredient trend continues to gain momentum, more beauty brands are looking for ways to incorporate these ingredients into their products.
- Locally sourced ingredients can help with a brand’s marketing story, telling of its origins and background, as well as its commitment to the environment.
- Beauty brands working with locally sourced ingredients need to be careful, as these ingredients aren’t always as voluminously available and need to be grown and harvested sustainability to maintain quality and availability.
While exotic ingredients continue to be a popular trend in beauty products and are often sought out for inclusion in formulations, local ingredient sourcing also is a seriously growing trend right now. International brands such as Natura, which capitalizes on local sourcing in Brazil for natural ingredients-based cosmetics, show it is possible to achieve a balance between social development and economic success, and by helping to develop and maintain communities and preserve environmental heritages, beauty brands that source in their respective regions not only find innovative sourcing solutions but also build a unique marketing story.
Even through challenging economic times, growth in the beauty market continues, and new brands from the East and West Coasts of the U.S. are successfully finding their way into the hands of American consumers.
The Grapeseed Company creates botanical beauty products from the byproduct of wine produced in Santa Barbara, California, using certified organic and locally sourced ingredients whenever possible. The vinotherapy skin care and spa products are centered on a local, naturally antioxidant-rich ingredient winemakers discard after crushing grapes to make wine: grape seed.
For example, The Grapeseed Company’s Resroli Serum is an acne-fighting formula infused with local lavender; it also features resveratrol from local grape seed oil and grape seed extract. Recently, the brand also launched Cali Vine Decadently Rich Face Cream, an anti-aging cream formulated with California-grown avocado, grape seed, carrot and more, finding inspiration—and ingredients—basically in the company’s own backyard.
The company sources grape seed from wineries in California and Oregon, and some of the beauty brand’s suppliers are also customers that sell the The Grapeseed Company’s products at their shops. “One of our favorite suppliers and customers is The Allison Inn & Spa in Oregon, recently named the number one hotel spa in the continental United States by Travel + Leisure magazine,” says Kristin Fraser Cotte, The Grapeseed Company’s CEO and formulator. The hotel sends pinot seeds from its on-site vineyards, and The Grapeseed Company creates a signature spa treatment from the seeds grown on the hotel’s own property with them.
The benefits of this type of beauty product ingredient sourcing go beyond logistics, as well. Sustainability and preservation of biodiversity is part of the mission at The Grapeseed Company. “We started this business to up-cycle the local wine waste and turn it into amazingly effective natural skin care,” explains Cotte. “As they say: One man’s trash is another man’s treasure.”