Most Popular in:
Sourced in the USA
By: Sara Mason
Posted: November 26, 2012, from the December 2012 issue of GCI Magazine.
page 3 of 3Available in high-end gift boutiques, spas and natural foods stores in 13 U.S. states, Versante—which also creates custom formulations and private label products—continues to experience growth in demand. Most of the growth is incremental; however, the brand is being considered by major spas to distribute its products globally in 2013.
The only risk in quick growth is finding enough supply and suppliers to provide the fresh local ingredients that exemplify the brand’s products. It’s a tricky balance: marking the brand and growing its popularity, without outgrowing what makes the brand unique. “We want to maintain integrity [and] internal control,” says Eyre. “We are passionate about our products because we know it’s good. We want to keep it that way.”
Cotte also admits that growing The Grapeseed Company’s can be a challenge, because the base of all its products is a local ingredient only available at certain times of the year. “We went through a huge growth spurt recently, and almost couldn’t keep up,” she explains. “It would not be good if we ran out of grape seeds.”
But as the demand for natural and locally sourced beauty products grows at rapid pace, sustainability will become an increasingly important issue. “While at one point the focus was simply on sustaining supply to meet demand, that focus has evolved to be more expansive and include environmental issues, as it needed to,” explains Shaheen Majeed, marketing director, Sabinsa.
Care should be taken not to exploit the natural resources to a level where the sustainability of the natural resource is threatened. Natural resources are limited, and with increasing consumer demand, the pressure increases on supply. Utilizing responsible suppliers and working together to employ strategies to improve the current sourcing situation will contribute to the success of not only individual businesses but the industry as a whole. “The entire industry must be proactive in sustaining natural resources in order to be both profitable and sustainable for years to come,” concludes Majeed.
Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.