[podcast] Get "The Story Behind the Science" @ in-cosmetics North America

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When marketers learn about innovation straight from the suppliers, new insights and breakthroughs occur.

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Cherie Buziak, marketing product development specialist, BeautyEdge, joins the latest edition of The Business of Beautiful to discuss in-cosmetics North America's new "Focus on Marketing: The Story Behind The Science," a guided tour of technical innovations for marketing and product development professionals.

The program is free. Register here.

Buziak explains that the program fosters collaborations with suppliers so marketers can better understand the science behind innovations when they generate new ideas and marketing stories. In addition, the event exposes teams to suppliers with global offerings that may not have been previously seen in the United States.

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The program will include a tour of:

  • Supplier stands
  • The Make-Up Bar, a space dedicated to the latest innovations in color cosmetics
  • The Sensory Bar, which highlights products that provide a unique sensorial experience, allowing marketers to engage with textures, colors and fragrances
  • The Innovation Zone, which displays raw material products launched at the show or no more than six months before, enabling marketers to be at the forefront of the most recent innovations and upcoming trends

Tour timings:

Day 1 - Oct 11th

  • 10:30 am
  • 12:30 pm
  • 2:30 pm
  • 4:30 pm

Day 2 - Oct 12th

  • 9:30 am
  • 11:30 am
  • 1:30 pm
  • 3:30 pm

 You can watch a video of Buziak explaining the program further, here.