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Environmental Working Group Gets Into the Beauty Box Game?

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When activists get into the beauty box business.

The Environmental Working Group has attacked skin care products, released a controversial sunscreen report and has applauded P&G's creation of a fragrance ingredient no-no list. Now, it's launching its first beauty box.

For a donation of $65 or more, the organization will send donors a beauty box containing EWG-verified products, including Biossance's The Revitalizer, Cocoon Apothecary Rosey Cheeks Facial Cream, isoi Bulgarian Rose MoisturiZIP, MyChelle Refining Sugar Cleanser, Silk Theraputics C Advance Anti-Aging Intensive Serum -- Lemongrass, Silk Theraputics Nurture+, Silk+E Balanced Hydration and W3LL People Bio Bronzer Stick.

Beauty boxes have been challenged lately, but this one certainly has unique positioning.