Facial visualization and imaging technology company ModiFace announced the launch of its 3D Augmented Reality Makeup Mirror and 3D Augmented Reality Anti-Aging Mirror to help beauty brands and retailers market products to consumers standing at cosmetic counters as well as shopping at home. This new proprietary technology can simulate makeup products such as blushes, lipsticks and eye shadows, and anti-aging skin care effects such as dark spot correction, facelifts, browlifts, cheek volume enhancement and jaw contouring on any consumer standing in front of the Beauty Mirror in real time and in full 3D.
The Beauty Mirror offering applies ModiFace's patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3D simulations shown on camera images, allowing makeup and skin care effects to be displayed on the user's face without requiring a photo upload. Each deployment is customized and precisely calibrated to match the brand's product portfolio.
With the new mirrors, consumers can:
- Try any number of cosmetic colors instantaneously and virtually simply by tapping a shade palette on the Beauty Mirror screen.
- See the effects of skin care products simulated on a split screen with before and after images showing potential results.
- View all makeup and skin care effects from different angles as they turn their face from side to side.
The Beauty Mirror technology is available as a standalone kiosk that includes a touchscreen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer's own tablet or smartphone.
"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles," said KyungMoon Lee, ModiFace's executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."