With the ever-increasing role of technology, brands are placing more importance on connecting with consumers through various mediums, whether it be using the product first-hand or reading and reviewing brands through print and online coverage. It is vital that beauty brands evolve their marketing strategies to include an online, interactive presence with consumers. From games that pay rewards to building efficient sites that properly tell the brand's story and allow consumers to engage with a product, the online opportunities to cultivate brands through all mediums of technology are endless. To address this trend, Cosmoprof North America (CPNA) is announcing its first-ever interactive experience technology area on the show floor at its 2014 edition. This interactive, multi-media exhibition, sponsored by The New Agency, will feature blue-sky concepts and experts who will teach attendees how to build desire, brand impact and foster consumer engagement. This inaugural program will allow attendees to immerse themselves in the big picture of the beauty landscape and explore future trends.
Within this interactive exhibition, The New Agency will host The Digital Discovery Tool Booth, a quick-stop opportunity for brand representatives to use various analysis tools to see more clearly the state of their online and YouTube presence. Experts from Bamboo, SpringBox and Strike Social will be available to discuss ideas and tactics to make quick and long-term improvements to online marketing strategies. In addition, brands will have the opportunity to discuss overall video, YouTube and online strategy with The New Agency’s founder Erick Brownstein.
“The Digital Tool Booth will give beauty brand representatives a glimpse into how their web and YouTube presence compares to leaders in the industry. The New Agency and our digital partners will be available to discuss strategies and share tools and tactics to help brands navigate more successfully through the ever changing digital landscape,” said Brownstein.
The interactive experience area will create an exciting space where attendees can explore the future of beauty, health and wellness. This interactive experience area will be open throughout the show and is open to all show attendees.