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See, Snap, Purchase: FaceCake Lets You Instantly Get That Look

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FaceCake's new app functionality allows people to take a photo, generate searches for makeup matches based on the image, virtually try on product results and, ultimately, make a purchase.

Another day, another beauty virtual reality beauty innovation. Today, FaceCake Marketing Technologies, Inc. has announced the launch of GlamScout, an iOS app that allows users to virtually recreate beauty looks from the red carpet (or anywhere) with a quick photo.

The GlamScout app can identify makeup shades in any photo and run a product and category search across more than 100 mass and prestige brands and then deliver product matches for purchase. Product results are shown at different price points: "Glam Look" or the "Glam Look for Less."

Mobile shoppers can virtually try on these products via the Try-On augmented reality function.

"The ability to snap a great look and instantly know how to recreate it is the next step in the evolution of visual search," said Linda Smith, founder and CEO of FaceCake. "Like FaceCake's previous innovations in the augmented reality space, GlamScout further transforms product discovery and interaction within the mobile shopping experience."