Beauty branding and strategy firm HatchBeauty Agency, LLC announced its acquisition of Gorbec Pharmaceutical Laboratory, a pharmaceutical-grade lab and filling facility in the Research Triangle area of Raleigh-Durham, North Carolina. Operating under a new name, HatchBeauty Labs, LLC, the facility is a full-service R&D laboratory with a complete regulatory infrastructure, packaging and display assembly, high-velocity filling and labeling capabilities, and ORMD warehousing.
"We've seen a significant mind-shift from both beauty brands and beauty retailers. They want a high level of strategic, creative and innovation intelligence all the way through the manufacturing process. With HatchBeauty Labs, we can now bring our rich knowledge of the space through the complete development cycle of a product. It's an incredible value add that we feel few others, if any, can offer," says creative director and partner Ben Bennett.
HatchBeauty Labs will act as an extension of HatchBeauty Agency and HatchBeauty Products, the group's retail supply division, to provide clients with R&D capabilities and product supply to streamline each client's creative strategy.
"We are thrilled to be launching HatchBeauty Labs in addition to our already renowned brand strategy and creative services. HatchBeauty strives to always offer our clients the ability to develop compelling, exciting, innovative products and with our new facility, we have the capabilities to uphold that," says business strategist and managing partner Tracy Holland.