LPK, an international brand design agency, has named Nathan Hendricks chief creative officer, succeeding Howard McIlvain. Hendricks has led global branding assignments for Samsung, Herbal Essences and Gillette among others. McIlvain, executive vice president and creative director, will remain actively involved in LPK’s creative leadership, focused on corporate identity work for Fortune 500 clients.
“Nathan is an exceptional person. He is enormously talented and has a singular passion for great design," said McIlvain. "Through his eloquence and style, he has risen to the challenge in countless ways for our highest profile clients, and with determination, provided some of the best, most strategically creative work helping to shape the future of this company.”
Hendricks has more than 20 years experience in the design business, and has focused the last several years of his career at LPK on transforming prestigious beauty brands, most notably on the relaunch of the Herbal Essences brand. He is an active part of LPK’s thought-leadership strategy, frequently speaking to professional and academic audiences. Hendricks was formerly vice president, creative director at LPK.