Budelpack Strengthens Bath & Shower Position
Posted: February 20, 2007
Budelpack International announced that is has signed an agreement to acquire Hirtler GmbH, a bar soap production operation, from Beiersdorf. Located in Heitersheim, Germany, Hirtler employs 93 people, all of whom will be transferred to Budelpack. The terms of the deal have not been disclosed.
"The acquisition of the specialized Hirtler facility, one of the largest bar soap plants in Europe, perfectly fits our 'buy and build' strategy," said Peter Ingelse, CCO, Budelpack International. "With this acquisition, we strengthen our position in the bath and shower market in Europe and create new chances for the sales of a wider product portfolio to our customer base. This deal will mark the start of a long-term supplier relationship with Beiersdorf, a key customer for our group."