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Annual State of the Industry: BRIC: It’s Mighty, Mighty
Emerging markets, including BRIC, add two-thirds of industry’s absolute growth in 2007.
Fanning the Flames of Innovation
From components that expand market potential to initiatives that foster groundbreaking ideas, suppliers’ roles in creating on-shelf innovations cannot be underestimated.
Spas Get Serious: Wellness
As high-tech goes mainstream in a high-touch industry, wellness opportunities abound for brands in the spa or clinic and at home.
Speeding to Market
Quick turnaround tops marketer demands on today’s contract manufacturers.
Skin Care’s Big Impact
The boom in antiaging skin care gave a big boost to specialty contract manufacturers, but those with broader offerings have also gained from the category’s growth and influence.
Authentic Expressions
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
Contract Manufacturing Comes of Age
Once, brand owners had to babysit fillers—not any longer. From lipstick to liquid fill, contract manufacturing is maturing. Old line companies are becoming more modern, and new nimble, high-quality shops are emerging.
Odor Among Aromas
The consumer’s first impression of your product can mean the difference between success and failure, and unwanted or unmasked odors in cosmetic or personal care products often make for a negative first impression. Don’t be in a position where an off-putting odor keeps repeat buyers away or harms your brand equity.
Starting Point: New Ingredient Stars Hit the Show Circuit
Back in April, as this issue was being readied for the printer, I attended In-Cosmetics in Amsterdam, Netherlands, to check out the newest ingredients for the products you’ll be announcing in the months and years to come.
Marketing Matters: Five Secrets of Beauty Ads
The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.
Chemical Reaction: Learning to Smell
Familiarity is essential to acceptance in fragrance creation. Understanding both fragrance perception and consumer reaction may allow the difficulty of being innovative to be overcome.
Supply Chain: Don’t Lose Your Company’s Future En Route
In today’s hypercompetitive market, lost shipments are unacceptable and unnecessary.
Live From New York: Dellas Awarded Honor
Proceeds from COFRAM event support family scholarship fund for aspiring cosmetics and fragrance executives.
Latin Beat: Latin American Market is Showing Strength
Expansions and financial results continue to demonstrate the viability and growth potential for international brands in Latin America.
Trade Routes: There Be Dragons!
Expanding into foreign markets is not without its risks. However, there are proactive steps to minimize those risks.
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