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Dec 22, 2014 | 01:50 PM CST

Different Shades: The Technology to Try Makeup Virtually

By: Victor Shaburov

Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.

Dec 19, 2014 | 01:59 PM CST

The Rapid Rise of the Beauty Advent Calendar

Traditionally, advent calendars have been associated with the confectionary space, and have often been targeted at younger consumers. However, this concept is expanding as innovation concepts traditionally found in food and drink migrate into the personal care space. Advent calendars within the beauty space are now gaining rapid traction as a seasonal "must-have" for consumers.

Dec 18, 2014 | 03:14 PM CST

CEW Foundation's 2014 Beauty Of Giving

CEW Foundation's 2014 Beauty Of Giving
By: Jeff Falk

CEW’s Beauty of Giving luncheon is a mainstay of the holiday season. Held this at New York’s Waldorf-Astoria and presented by the Cosmetic Executive Women Foundation (CEWF), the event celebrates individuals and companies for their philanthropic achievements and their commitment to the Foundation’s charity, Cancer and Careers, which empowers and educates working people with cancer.

Dec 16, 2014 | 12:12 PM CST

Beauty to Grow on Three Pillars 2015–2025

According to Diagonal Reports, beauty market will grow on three pillars: wellness, technology and cosmetic beauty. The beauty market is transitioning as women fall out of love with older models; even the most conservative of beauty consumers more open than ever to new skin care technologies and formulations

Dec 16, 2014 | 10:44 AM CST

Opportunities for US Beauty in the UK

With £276.6 million in export sales to the U.K., U.S. beauty companies only capturing a small percentage of the U.K.'s £8.9 billion beauty market.

Dec 16, 2014 | 09:51 AM CST

Pratt Institute to Honor MAC's James Gager

Group creative director of MAC Cosmetics and Jo Malone Worldwide to be honored at Art Of Packaging Award Gala on May 19; annual gala benefits the Marc Rosen Scholarship and Education Fund at Pratt Institute.

Dec 09, 2014 | 02:25 PM CST

PCA SKIN Names Larrain CEO

Former L’Oréal active cosmetics division president to drive the company’s next phase of expansion.

Dec 09, 2014 | 09:36 AM CST

Six Ways To Get Your Company Noticed By Investors and Strategic Buyers

By: Shaun Westfall

As presented at Beauty Biz Roundtable (BBR) 11, Piper Jaffray Investments' Shaun Westfall provides an overview of the six key themes that he looks for beauty brands to own and incorporate as he searches for the next breakout brand to help fund.

Dec 08, 2014 | 01:35 PM CST

Robust, Earthy Red Pantone's 2015 Color of the Year

<em>Source: Pantone LLC</em>

Pantone announced PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as the 2015 color of the year.

Dec 08, 2014 | 12:01 PM CST

Sunscreen Innovation Act Becomes a Law

It's official—the Sunscreen Innovation Act has become a law. On Nov. 29, 2014, President Barack Obama signed the bipartisan Sunscreen Innovation Act into law, paving the way for more sunscreen actives on the U.S. sun care market.