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  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth

View past issues

May 2006 GCI Cover

Table of Contents:

May 2006

Business Articles

Within the Lines

By: Jeff Falk

Chemical Reaction: The Chirality of Life

By: Steve Herman

First Impressions

By: Sara Mason

Marketing Matters: Understanding the Power of G2G

By: Alisa Marie Beyer

Manufacturing Excellence: Merging and Consolidating Operations

By: C. Richard Panico

Testing Trends: Responding to Market Needs

By: Karen A. Newman

The Role of Engineering Technologies: Virtual Prototyping

By: Brian Bell, Peter Spicka and Aniruddha Mukhopadhyay

Markets & Trends Articles

Color’s Emerging Strategy Urges Trade Up

By: Briony Davies, Euromonitor International

Green is Sexy

By: Nancy Jeffries