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May 2007 GCI Cover

Table of Contents:

May 2007

Business Articles

A Mandate to Innovate: Yankee Candle's Rick Ruffolo

By: Karen A. Newman

Emotional Packaging

By: Jeff Falk

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

By: Liz Grubow

New Luxury

By: Pam Danziger

Chemical Reaction: Neurocosmetics

By: Steve Herman

Asia Insider: Brand Lessons

By: T. Joseph Lin, PhD

Markets & Trends Articles

In My Opinion: Market Smart to Special Needs

By: Nadine Vogel

Scent: New Frontiers in Branding

By: Nancy Jeffries