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In-home usage studies put your beauty care brand to the test and yield compelling consumer claims.
Applying design thinking can ensure that brands remain cohesive, from packaging line organization to retail.
Contrary to the vivid contouring, heavily structured brows and a meticulous use eyeliner that has ruled in recent years, the SS17 runways beauty trends opted for a more natural and softer uses of makeup.
Despite tepid growth projections for the category overall, opportunities exist for brands to innovate and achieve growth.
More retail locations are in the clean beauty leader's future.
One Asian brand is delivering secure payment and online customer service to assist entrepreneurs in the region.
"All titles of products featured on the top two rows of results for serum searches on Amazon feature the product’s native ingredients."
When you're the thing next to the next big thing.
“The Solvay Novecare distributor consolidation earlier this year left a gap in the marketplace, one that we believe the Elé-Callahan partnership will fill extremely well.”
“Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base."