Recent Issues

  • April 2015
  • Storm Clouds Gather Over Sun Care, The Feel of It: Packaging With Sensory Clues, Millennials and Brands, What's the StoryScore?, It's All About Moisturization: Consumer Insights Through Social Media
  • March 2015
  • How to Successfully Structure Your Marketing Foundation, Beyond the Launch: Three Ways that Beauty Product Testing Breathes, New Life into Mature SKUs, Form, Function or Fun?, As the Modern Male Consumer Evolves, So Must His Packaging
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging

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Table of Contents:

December 2009

Business Articles

From Color to Brand

By: Jeff Falk, with contributions from Brian Budzynski and Kim Jednachowski

Considering Test Methods’ Impact on Your Brand

By: Brian Dell, Celsis Analytical Services

Steps Without Footprints

By: Steve Herman

Markets & Trends Articles

Dynamic Sun Care Sector Continues to Thrive

By: Carrie Lennard, Euromonitor International

Healthy, Colorful Beauty

By: Sara Mason

Sun Care: To Scent or Not to Scent

By: Nancy C. Hayden

The Sun-kissed Look and Other Color Trends

By: Nancy McGuire, BASF BeautyCare Ingredients

Sun Care in the 21st Century

By: Jeff Falk