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  • April 2015
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  • March 2015
  • How to Successfully Structure Your Marketing Foundation, Beyond the Launch: Three Ways that Beauty Product Testing Breathes, New Life into Mature SKUs, Form, Function or Fun?, As the Modern Male Consumer Evolves, So Must His Packaging
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging

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Table of Contents:

December 2009

Business Articles

From Color to Brand

By: Jeff Falk, with contributions from Brian Budzynski and Kim Jednachowski

Considering Test Methods’ Impact on Your Brand

By: Brian Dell, Celsis Analytical Services

Steps Without Footprints

By: Steve Herman

Markets & Trends Articles

Dynamic Sun Care Sector Continues to Thrive

By: Carrie Lennard, Euromonitor International

Healthy, Colorful Beauty

By: Sara Mason

Sun Care: To Scent or Not to Scent

By: Nancy C. Hayden

The Sun-kissed Look and Other Color Trends

By: Nancy McGuire, BASF BeautyCare Ingredients

Sun Care in the 21st Century

By: Jeff Falk