Recent Issues

  • March 2015
  • Successfully Structure Your Marketing Foundation, Trends in the Men’s Grooming, Beauty Product Testing Breathes New Life into Mature SKUs, As the Modern Male Consumer Evolves, So Must His Packaging, Four Tips for Marketing Men’s Products
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging
  • July 2014
  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories

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Table of Contents:

December 2009

Business Articles

From Color to Brand

By: Jeff Falk, with contributions from Brian Budzynski and Kim Jednachowski

Considering Test Methods’ Impact on Your Brand

By: Brian Dell, Celsis Analytical Services

Steps Without Footprints

By: Steve Herman

Markets & Trends Articles

Dynamic Sun Care Sector Continues to Thrive

By: Carrie Lennard, Euromonitor International

Healthy, Colorful Beauty

By: Sara Mason

Sun Care: To Scent or Not to Scent

By: Nancy C. Hayden

The Sun-kissed Look and Other Color Trends

By: Nancy McGuire, BASF BeautyCare Ingredients

Sun Care in the 21st Century

By: Jeff Falk