August 2009

Table of Contents:

Business Articles

Case Study: Rebranding a Cosmetics Line

Aniko Hill

Assessing Goals

Jeff Falk

Success Beyond the Cultural Divide

Brian Budzynski

Markets & Trends Articles

Deodorant Market Smelling Rosy

Carrie Lennard, Euromonitor International

Buying into Functional Foods

Alisa Marie Beyer

Eco-labels: Environmental Marketing in the Beauty Industry

Margaret H. Whittaker, Elizabeth Engimann and Imogen Sambrook

The Demands of Natural Product Claims on Fragrance

Sara Mason

The New Age of Antiaging

Jeff Falk

The Anatomy of a Formula—Antiperspirants

Eric S. Abrutyn

Neural Processing of Body Odor

Johan Lundström

Ethics and Personal Care

Steve Herman

Concepts of Opportunity

Steve Tanner, Arylessence

Clarins Forecasts 30% Fragrance Revenue Growth in Brazil

Fernanda Bonifacio

L’Oréal Chile Expects 13% Growth

Cristina Kroll

Unilever Looks to Replicate Its Indian Retail Strategy

Priyanka Bhattacharya