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Table of Contents:

August 2009

Business Articles

Case Study: Rebranding a Cosmetics Line

By: Aniko Hill

Assessing Goals

By: Jeff Falk

Success Beyond the Cultural Divide

By: Brian Budzynski

Markets & Trends Articles

Deodorant Market Smelling Rosy

By: Carrie Lennard, Euromonitor International

Buying into Functional Foods

By: Alisa Marie Beyer

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and Imogen Sambrook

The Demands of Natural Product Claims on Fragrance

By: Sara Mason

The New Age of Antiaging

By: Jeff Falk

The Anatomy of a Formula—Antiperspirants

By: Eric S. Abrutyn

Neural Processing of Body Odor

By: Johan Lundström

Ethics and Personal Care

By: Steve Herman

Concepts of Opportunity

By: Steve Tanner, Arylessence

Clarins Forecasts 30% Fragrance Revenue Growth in Brazil

By: Fernanda Bonifacio

L’Oréal Chile Expects 13% Growth

By: Cristina Kroll

Unilever Looks to Replicate Its Indian Retail Strategy

By: Priyanka Bhattacharya