Recent Issues

  • March 2015
  • Successfully Structure Your Marketing Foundation, Trends in the Men’s Grooming, Beauty Product Testing Breathes New Life into Mature SKUs, As the Modern Male Consumer Evolves, So Must His Packaging, Four Tips for Marketing Men’s Products
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging
  • July 2014
  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories

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Table of Contents:

August 2009

Business Articles

Case Study: Rebranding a Cosmetics Line

By: Aniko Hill

Assessing Goals

By: Jeff Falk

Success Beyond the Cultural Divide

By: Brian Budzynski

Markets & Trends Articles

Deodorant Market Smelling Rosy

By: Carrie Lennard, Euromonitor International

Buying into Functional Foods

By: Alisa Marie Beyer

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and Imogen Sambrook

The Demands of Natural Product Claims on Fragrance

By: Sara Mason

The New Age of Antiaging

By: Jeff Falk

The Anatomy of a Formula—Antiperspirants

By: Eric S. Abrutyn

Neural Processing of Body Odor

By: Johan Lundström

Ethics and Personal Care

By: Steve Herman

Concepts of Opportunity

By: Steve Tanner, Arylessence

Clarins Forecasts 30% Fragrance Revenue Growth in Brazil

By: Fernanda Bonifacio

L’Oréal Chile Expects 13% Growth

By: Cristina Kroll

Unilever Looks to Replicate Its Indian Retail Strategy

By: Priyanka Bhattacharya