Recent Issues

  • April 2015
  • Storm Clouds Gather Over Sun Care, The Feel of It: Packaging With Sensory Clues, Millennials and Brands, What's the StoryScore?, It's All About Moisturization: Consumer Insights Through Social Media
  • March 2015
  • How to Successfully Structure Your Marketing Foundation, Beyond the Launch: Three Ways that Beauty Product Testing Breathes, New Life into Mature SKUs, Form, Function or Fun?, As the Modern Male Consumer Evolves, So Must His Packaging
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging

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Table of Contents:

August 2009

Business Articles

Case Study: Rebranding a Cosmetics Line

By: Aniko Hill

Assessing Goals

By: Jeff Falk

Success Beyond the Cultural Divide

By: Brian Budzynski

Markets & Trends Articles

Deodorant Market Smelling Rosy

By: Carrie Lennard, Euromonitor International

Buying into Functional Foods

By: Alisa Marie Beyer

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and Imogen Sambrook

The Demands of Natural Product Claims on Fragrance

By: Sara Mason

The New Age of Antiaging

By: Jeff Falk

The Anatomy of a Formula—Antiperspirants

By: Eric S. Abrutyn

Neural Processing of Body Odor

By: Johan Lundström

Ethics and Personal Care

By: Steve Herman

Concepts of Opportunity

By: Steve Tanner, Arylessence

Clarins Forecasts 30% Fragrance Revenue Growth in Brazil

By: Fernanda Bonifacio

L’Oréal Chile Expects 13% Growth

By: Cristina Kroll

Unilever Looks to Replicate Its Indian Retail Strategy

By: Priyanka Bhattacharya