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New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
Company's largest fragrance brands grew 14.0%, 23.9% and 49.6%; Karl Lagerfeld launch contributes $3.5 million.
Personal care down 1% but baby wipes post double-digit growth.
Growth in U.S. prestige makeup is shifting from nails to eyes and lips, according to The NPD Group.
P&G's grooming business grows 2%, while its beauty, hair and personal care business segment posts an organic sales decrease of 1%.
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Reports are circulating that South Korea's Ministry of Agriculture, Food and Rural Affairs (MAFRA) has published a "5 Year Plan for Animal Welfare" that establishes a plan to phase out animal testing for cosmetic products and eventually cosmetic ingredients.
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.