Recent Issues

  • May 2015
  • Why Innovative Packaging Matters, The Power of Focus Groups, Questions to Ask Before Developing a Product, Sustainable Ingredients, Emerging Market Challenges & Mature Market Growth
  • April 2015
  • Storm Clouds Gather Over Sun Care, The Feel of It: Packaging With Sensory Clues, Millennials and Brands, What's the StoryScore?, It's All About Moisturization: Consumer Insights Through Social Media
  • March 2015
  • How to Successfully Structure Your Marketing Foundation, Beyond the Launch: Three Ways that Beauty Product Testing Breathes, New Life into Mature SKUs, Form, Function or Fun?, As the Modern Male Consumer Evolves, So Must His Packaging
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth

View past issues

Table of Contents:

September 2010

Business Articles

A Lesson in Sustainability: Natura's Marcos Vaz

By: Fernanda Bonifacio

Expanded Market Reach; Updated Formula Call for New Packaging Approach

By: Bob Scherer

Long Live the Trend

By: Jeff Falk

From Fiction to Fact—Ideas Build Beauty Business

By: Abby Penning

The Perfect Marriage

By: Leslie Benson

State of Packaging 2010

By: Jeff Falk

Markets & Trends Articles

Skin Care Remains Star of Global Beauty Market

By: Carrie Lennard, Euromonitor International

The Age of Antiaging—A 360-degree View

By: Alisa Marie Beyer

Chilean Beauty Grows

By: Cristina Kroll

Mary Kay Expands Footprint; Products in India

By: Priyanka Bhattacharya

Now You See It, Now You Don’t

By: Rob Murphy

Avoiding the Unavoidable

By: Sara Mason