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Table of Contents:

May 2010

Business Articles

Creating Brand Impact with Sample Packaging

By: Aniko Hill

The Greatest Opportunity for Growth

By: Lisa Doyle

Lipstick Factor: Marketing Strategies for a Downturn

By: Imogen Matthews

To Derm or Not to Derm?

By: Alisa Marie Beyer

Better Living Through Ideas

By: Jeff Falk

Markets & Trends Articles

Indian Teens the New Focus for Marketing Skin Care

By: Priyanka Bhattacharya

Mixed Fortunes for Sun Care

By: Carrie Lennard, Euromonitor International

Sheer Delight

By: Abby Penning

Smelling the Forest for the Trees

By: Christian Thwaites and Nathan Janz

Colgate Sales Up 22.5% in Latin America

By: Cristina Kroll