Recent Issues

  • March 2015
  • Successfully Structure Your Marketing Foundation, Trends in the Men’s Grooming, Beauty Product Testing Breathes New Life into Mature SKUs, As the Modern Male Consumer Evolves, So Must His Packaging, Four Tips for Marketing Men’s Products
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging
  • July 2014
  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories

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Table of Contents:

May 2010

Business Articles

Creating Brand Impact with Sample Packaging

By: Aniko Hill

The Greatest Opportunity for Growth

By: Lisa Doyle

Lipstick Factor: Marketing Strategies for a Downturn

By: Imogen Matthews

To Derm or Not to Derm?

By: Alisa Marie Beyer

Better Living Through Ideas

By: Jeff Falk

Markets & Trends Articles

Indian Teens the New Focus for Marketing Skin Care

By: Priyanka Bhattacharya

Mixed Fortunes for Sun Care

By: Carrie Lennard, Euromonitor International

Sheer Delight

By: Abby Penning

Smelling the Forest for the Trees

By: Christian Thwaites and Nathan Janz

Colgate Sales Up 22.5% in Latin America

By: Cristina Kroll