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Table of Contents:

April 2010

Business Articles

Licensing in Color: Movie-inspired Makeup

By: Charu Suri and Ron Robinson

Where Brand Identity Meets Economies of Scale

By: Elizabeth Abrams

Data, Data, Everywhere

By: Steve Herman

2010 Beauty Packaging Identity Trends

By: Aniko Hill

Linking Fashion and Beauty

By: Imogen Matthews

Transferring Innovation to Global Markets

By: Michael Doyle

High Def, High Tech

By: Sara Mason

The Looking Glass

By: Jeff Falk

Markets & Trends Articles

Euromonitor International Report: A Shift in Focus

By: Carrie Lennard, Euromonitor International

Brazil’s Beauty Sales Grow 14.75% in 2009

By: Fernanda Bonifacio

The Online World—Beauty Counter of Tomorrow

By: Liz Grubow

Sniffing Out Scent Clues to New Classics

By: Nancy C. Hayden