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Table of Contents:

February 2010

Business Articles

Branding for Digital Media

By: Aniko Hill

Liquid Crystals and the Skin

By: Steve Herman

The Pitfalls and Burdens of Claims

By: Marie Alice Dibon, PharmD

Putting the O in SEO

By: Lisa Doyle

Inventing Success

By: Rachel L. Grabenhofer

Leveraging the Power of Partnership for Smarter Private Events

By: Dennis Church

Recession Doesn’t Spare Brand Owners’ Shipping Costs

By: Simon Kaye, Jaguar Freight Services

Sustainability: This Year’s Model

By: Jeff Falk

The Next Phase

By: Jeff Falk

The Anatomy of a Beauty Product Photo Shoot

By: George Carter,

Markets & Trends Articles

From the Note a Symphony is Born

By: Jeb Gleason-Allured

WHO Pushes for Drug Classification of Certain Cosmetics

By: Priyanka Bhattacharya

Detangling Hair Care

By: Carrie Lennard, Euromonitor International