GCI Magazine

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Mar 04, 2015 | 05:43 PM CST

How to Successfully Structure Your Marketing Foundation

By: Beth Cochran

Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.

Mar 04, 2015 | 05:39 PM CST

Seeking the Perfect Complexion

By: Ada S. Polla and Anne Pouillot

Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.

Mar 04, 2015 | 05:33 PM CST

Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

By: Denise Herich

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.

Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:24 PM CST

It’s All About the Facial Hair: Trends in the Men’s Grooming

By: Imogen Matthews

Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.

Mar 04, 2015 | 05:16 PM CST

Form, Function or Fun?

By: Lisa Doyle

What to keep in mind when designing packaging for each generation of consumer.

Mar 04, 2015 | 05:13 PM CST

Like a Record That’s Skipping

By: Jeff Falk

Messaging has to evolve, and brands themselves must be in a constant state of evolution—good, strong brands are living, breathing things.

Mar 04, 2015 | 05:09 PM CST

Manscaping and Subscriptions: New Paradigms in Facial Hair

By: Nicole Tyrimou, Euromonitor International

Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.

Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Mar 03, 2015 | 12:22 PM CST

Unilever to Acquire REN Skincare

Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.