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Table of Contents:

May 2011

Business Articles

Packaging Skin Care: Insights for a Healthy Future

By: Earl Trout

The Hit List

By: Alisa Marie Beyer

The Basic Message—From Sample to Brand Fan

By: Jeff Falk

Second Nature

By: Lisa Doyle

Private Label Groomed to Take on Personal Care Brands

By: Mark Whalley

Joining the Innovation Game: The Changed Nature of Private Label

By: Sara Mason

Maintaining Brand Consistency at Trade Shows

By: Rob Murphy

The Pursuit of Wow

By: Abby Penning

Markets & Trends Articles

Enjoying Your Day in the Sun: Defending Skin from the Inside Out

By: Kimberly Decker

A Sun-kissed Segment

By: Rosemarie Downey, Euromonitor International

Potential of Innovative Makeup Clearly Seen in India

By: Priyanka Bhattacharya