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  • March 2015
  • Successfully Structure Your Marketing Foundation, Trends in the Men’s Grooming, Beauty Product Testing Breathes New Life into Mature SKUs, As the Modern Male Consumer Evolves, So Must His Packaging, Four Tips for Marketing Men’s Products
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging
  • July 2014
  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories

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Table of Contents:

May 2011

Business Articles

Packaging Skin Care: Insights for a Healthy Future

By: Earl Trout

The Hit List

By: Alisa Marie Beyer

The Basic Message—From Sample to Brand Fan

By: Jeff Falk

Second Nature

By: Lisa Doyle

Private Label Groomed to Take on Personal Care Brands

By: Mark Whalley

Joining the Innovation Game: The Changed Nature of Private Label

By: Sara Mason

Maintaining Brand Consistency at Trade Shows

By: Rob Murphy

The Pursuit of Wow

By: Abby Penning

Markets & Trends Articles

Enjoying Your Day in the Sun: Defending Skin from the Inside Out

By: Kimberly Decker

A Sun-kissed Segment

By: Rosemarie Downey, Euromonitor International

Potential of Innovative Makeup Clearly Seen in India

By: Priyanka Bhattacharya