Recent Issues

  • May 2015
  • Why Innovative Packaging Matters, The Power of Focus Groups, Questions to Ask Before Developing a Product, Sustainable Ingredients, Emerging Market Challenges & Mature Market Growth
  • April 2015
  • Storm Clouds Gather Over Sun Care, The Feel of It: Packaging With Sensory Clues, Millennials and Brands, What's the StoryScore?, It's All About Moisturization: Consumer Insights Through Social Media
  • March 2015
  • How to Successfully Structure Your Marketing Foundation, Beyond the Launch: Three Ways that Beauty Product Testing Breathes, New Life into Mature SKUs, Form, Function or Fun?, As the Modern Male Consumer Evolves, So Must His Packaging
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
  • October 2014
  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth

View past issues

Table of Contents:

May 2011

Business Articles

Packaging Skin Care: Insights for a Healthy Future

By: Earl Trout

The Hit List

By: Alisa Marie Beyer

The Basic Message—From Sample to Brand Fan

By: Jeff Falk

Second Nature

By: Lisa Doyle

Private Label Groomed to Take on Personal Care Brands

By: Mark Whalley

Joining the Innovation Game: The Changed Nature of Private Label

By: Sara Mason

Maintaining Brand Consistency at Trade Shows

By: Rob Murphy

The Pursuit of Wow

By: Abby Penning

Markets & Trends Articles

Enjoying Your Day in the Sun: Defending Skin from the Inside Out

By: Kimberly Decker

A Sun-kissed Segment

By: Rosemarie Downey, Euromonitor International

Potential of Innovative Makeup Clearly Seen in India

By: Priyanka Bhattacharya