Innovations That Drive Brands

Branded Content

Plantasil® 4V: Our Silicone Alternative, 4 Values Conditioning Booster — BASF

Maquat® SC18: A naturally, plant derived Stearalkonium Chloride — Pilot Chemical

April 2011

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Table of Contents:

Other Articles

Making a Color Connection

Abby Penning

The Somewhat Mysterious and Altogether Ambiguous Art of Selecting the “Right Color”

Chris Pandis

Lower Middle Class Largest Consumer of Cosmetics in Brazil

Fernanda Bonifacio

2011 Beauty Packaging Identity Trends

Aniko Hill

Hyperpigmentation & Skin of Color

Jennifer Linder, MD

Ayurveda: Ancient Ideas, Modern Implementations

Shilpi Jain

The Changing Hue of Color Cosmetics

Carrie Lennard, Euromonitor International

Aspirational Consumers Turn Nostalgic

Miriam Quart