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Table of Contents:

January 2011

Business Articles

The Sweet Smell of Your Brand’s Success

By: Abby Penning

Doing More With Less

By: Andrew H. Dent, PhD

Not the Same Old Story

By: Anat Stern and Eden Somberg

Technology Transfer

By: Steve Herman

Getting Close to Consumers

By: Imogen Matthews

2011 People to Know

By: GCI Editors

Branding Power

By: Jeff Falk

Markets & Trends Articles

Opportunities and Advantages in Green

By: Sara Mason

Smile—Oral Care Market Set to Grow

By: Carrie Lennard, Euromonitor International.