January 2011

Table of Contents:

Other Articles

The Sweet Smell of Your Brand’s Success

Abby Penning

Doing More With Less

Andrew H. Dent, PhD

Opportunities and Advantages in Green

Sara Mason

Not the Same Old Story

Anat Stern and Eden Somberg

Technology Transfer

Steve Herman

Smile—Oral Care Market Set to Grow

Carrie Lennard, Euromonitor International.

Getting Close to Consumers

Imogen Matthews

2011 People to Know

GCI Editors

Branding Power

Jeff Falk